Leadership with

a human edge.

Be More Human is the independent practice of Annabelle Barnum.

I blend strategic clarity with creative leadership to help organisations navigate complexity, inspire belief, and deliver work that performs.

I partner with agencies and global brands at the intersection of strategy, creativity, and leadership. Shaping positioning, executive storytelling, and organisational transformation. My experience spans leading global rebrands and building in-house capability to redesigning operating models so teams can move with confidence and conviction.

I believe transformation is ultimately human. Growth happens when ambition and clarity coexist and when people feel empowered to do the best work of their careers.

Cross-Industry Expertise Tech, Financial Services, FMCG, Telco, Retail
Executive & Agency Partnership CMOs, CEOs, Boards, and agency leaders
Worldwide Remote-first; onsite by collaboration

Let’s chat.

Ready to push boundaries? Need an extra brain? A fresh pair of eyes? Someone to jump straight in and help push a project over the line? Share your details and let’s forge something extraordinary together. I’m excited to explore new horizons together.